The purpose of this contextual art project was to uncover a social convention which is clearly present in our everyday lives: the action to avert our gaze from other people’s faces when we walk down the street. Making use of an original urban context, we placed a series of stickers with different looks printed on them along a busy shopping street in A Coruña. In those stickers, the eyes turn towards everywhere except straight into the passers-by’s eyes. We made an effort to favour the evocation of a real life situation in order to reinforce the emotional implications and to get the pedestrian’s empathy. Joint work with my colleague, Fernando Aparicio Galende.

Date: May 28, 2013
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The purpose of this contextual art project was to uncover a social convention which is clearly present in our everyday lives: the action to avert our gaze from other people’s faces when we walk down the street. Making use of an original urban context, we placed a series of stickers with different looks printed on them along a busy shopping street in A Coruña. In those stickers, the eyes turn towards everywhere except straight into the passers-by’s eyes. We made an effort to favour the evocation of a real life situation in order to reinforce the emotional implications and to get the pedestrian’s empathy. Joint work with my colleague, Fernando Aparicio Galende.

Date: May 28, 2013
Share: Facebook, Twitter, Google Plus

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