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Pictograms, Packaging and POS for Chousa Artisan Empanadas

The launch of the new range of Chousa Artisan Empanadas required the design of the visual appearance of the products, an identification code for the flavours that serves for both domestic market and export, packaging and a set of Point of Sale elements. The production method requires the pictograms to be made of only one strand of dough because each of them are shaped and placed by hand. Due to the fact that kraft paper is traditionally used in the homemade elaboration of empanadas in Galicia, this kind of materials were incorporated into the design of the box and the POS elements.

Company: Ingapan